Jesus & Me – or Me & Jesus?

Here’s a short article referring to a new book by a French photographer chronicling unusual expressions of Christianity in America  (Be warned, if you scroll through the photos associated with this article #7 contains nudity).  The premise is these are all examples of niche-marketing the Christian faith to the increasing number of  self-described unaffiliated Christians – those without attachment to any particular Christian denomination, group or sect but who still describe themselves as Christian.

I’d argue that including the Ark Encounter seems misplaced here, but perhaps from someone outside of our culture the distinction is harder to recognize (or perhaps it’s a distinction less pronounced than I think it is or should be?).  The other examples seem to be another demonstration of personal lifestyle preferences driving theology, rather than the other way around.  Rather than being conformed to Christ, we are instead encouraged to conform to nobody other than ourselves, and Christ, we are assured, will be happy to conform to us.

Problematic, to say the least.  But hardly surprising.  Traditional denominations and Christian groups have fostered this for some time, emphasizing services or programs for various different population segments or demographics rather than teaching that we are all together the body of Christ and warning against narrow association with only people like yourself.  With attendance levels falling across the country (and world) and across the Christian spectrum, an aura of desperation begins to settle in some places.  Why not try clever advertising gimmicks?  After all, the important thing is people hear the Gospel, right?

Yes, as long as they’re hearing the Gospel in the proper context, which is first hearing the Law and receiving a proper assessment of their current condition.  If that condition is happy in their nudity or comfortable in their cars, there’s a distinct possibility they won’t hear the Gospel fully, or the Law at all.  If you aren’t willing to leave your car, chances are you probably aren’t really all that worried about the problem of sin and evil in your heart.

I’m all for taking the Gospel to people, but skeptical of these sorts of gimmicks that easily  confuse the Gospel with other things.

 

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