Who to Promote

I was raised with solid middle-class, middle-America values.  Children should be seen rather than heard.  Or maybe it was heard rather than seen.  Frankly, the preference was probably that we were neither seen nor heard.  In any event, the idea of self-promotion of any kind has always been anathema to me.  It isn’t that I don’t crave recognition.  I do.  But perhaps as a means of controlling that monster inside of me I’ve tried to avoid the spotlight as much as one can do from the front of a classroom or the front of a church.

I dreamed of being a writer but have abandoned that in a post-literate age where anybody can get published inexpensively.  Some of the folks that follow this blog seem to do so out of a concept of mutual self-promotion that eludes me.  I hope for fame, but expect that I won’t have to be the one telling people how awesome I am in order for that to happen.  It will just, someday, but broadly recognized and I won’t have to push for that recognition.

Is that too hard to ask?

My job is not to promote myself –  my job is to promote Christ, to make him known to as many people in as many different facets as He gives me time and opportunity.  But in order to put his name out there, it can be easy to be put mine out as well.  Given time and a bit of temptation, the desire for my name to be glorified can quickly eclipse the desire that his name be glorified.  On the flip side, excessive self-deprecation and equally result in his name not being shared as broadly as possible.  I’m wondering how to put out his Word without necessitating the inclination most people have (not entirely incorrectly) to want to know more about the messenger.

I’m being asked more and more to share my preaching and teaching with expanding audiences, particularly via the Internet as well as more localized outlets such as pre-recorded and live radio options.  It’s something I’ve been hesitant to do  because crafting a message for an audience unfamiliar with me, my congregation, my theology, etc. is a lot more complicated than just videoing a sermon and putting it online.  In a day where it’s customary to take things out of context, I want to think carefully about what I say before facing criticism either from those who don’t share my belief, or those who think they share my belief to a greater/stronger/more accurate extent than I do.

It’s also a lot of work, and being basically lazy, the idea of taking on additional work is unattractive.

But more and more I’m being led to see that this bears investigating further.  I went to lunch today with a gentleman who had the main intent of convincing me to think more seriously about radio and podcasting and other means of speaking to a larger audience.  Of course my ego loves this, and I have to try and put that down while still hearing what is being said and considering it as objectively as possible.  We have such Good News to share with a world that is so incredibly hungry for good news.  If we need to be reconsidering and reevaluating how we do Church in a rapidly changing culture, I can’t simply say that I’m not willing to consider other avenues for sharing the Gospel and helping people to understand it better.  Prayers are appreciated!

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