Goldfish Now NBA Target Market

Thanks to Ken for sending this humorous article.  If you don’t believe shrinking attention spans is a problem, perhaps knowing that professional sports organizations are looking to make changes to keep games shorter will be a more compelling argument.

While I’m not sold entirely on the research, it’s not terribly surprising.  Funny how the end of the game is often where the greatest excitement is, so I would think that attention spans would actually be longer and more focused there rather than other parts of the game.  Maybe if half-times were shrunk  or the quarters were shorter it would accomplish the same goal of making the game shorter without eliminating some of the final drama.

Then again, I can count on one hand the number of games I’ve watched from start to finish in the past year of any sporting event.  Do whatever y’all want!