Privacy Matters?

A colleague posted this short but thought-provoking blog entry today.

Do I care about privacy?  I think the answer is both yes and no.  
I do care, but the fact is that technology has advanced so impressively just in my lifetime that data that once would have been essentially unusable without a great deal of time and effort on the part of either the credit card company or a third party company is now accessible almost instantly.  People aren’t aware of the fact that digital calls can be recorded and stored indefinitely, as can purchases made with debit and credit cards.  I don’t think most people are aware of the level of interest there is in our behavior from a marketing standpoint.  At this point, I’m wedded to my credit and debit cards, and the inconvenience necessary to do without them by and large (not sure if it’s possible to completely do without them any more if you want to maintain a credit history – another privacy matter itself!) is not worth the incremental privacy I would gain.  
Secondly, I don’t care.  I have few illusions about privacy.  Since my purchases are by and large nothing I’d be too concerned about anyone else knowing about, it doesn’t matter to me if they do.  I know that most of my life is on record in one form or another, and I try to comport myself with that understanding.  It irks me that I’m trackable through the circuitry of my cell phone (or possibly my car, though it’s an older model), but it’s generally not a worry to me.  I dislike targeted advertising, but I’m also pretty adept at ignoring it.  So yes, barring the element of surprise, privacy is less of a concern.  
Do you care about privacy?  How much?  How little?  

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