Daddy’s Little Girl

When Dove came out with their real beauty campaign a few years ago, I was skeptical.  I wasn’t alone.  Plastering billboards with scantily clad models in ages and sizes far removed from the typical beauty advertisement was a bold move, and not without detractors.  But it also hit home on an important topic of women’s self-esteem and the absurd standards of beauty used to sell everything from soap to surgery.

Yes, it was a stroke of genius in terms of marketing moves and the exposure that was generated.  But it was also true, in some sense of the word.  The right to try and look perpetually 25 regardless of the cost, the personal risk, and even the indignity of the pursuit seems like an odd medal for the feminist movement 30 years on.  The National Organization for Women (NOW) has a website that focuses on objectionable and positive ads, but doesn’t seem to make any sort of comment on our culture’s obsession with women needing to stay young indefinitely.  Perhaps this is a right that women have won? 

In any event, I think Dove has done a lot more – for probably mixed reasons – to highlight the unnaturalness of the beauty industry.  Towards that end, here are two great videos that help to drive home the point.

The first one deals with the distortions of both digital and manual nature that transform women into goddess-like entities to be envied and emulated through the purchase of expensive beauty aids.

The second one should strike home with parents everywhere.  Start talking to your daughters (and sons!) at an early age about what matters when we look at another person. 

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